Netflix has increased its prices again, and this time it’s testing the patience of subscribers with the standard plan going up from $15.49 to $17.99 monthly, while even the ad-supported tier isn’t exempt, seeing a rise to $7.99.
Following an unprecedented surge in subscribers last quarter, where they added a massive 19 million new users in 2024, Netflix has opted to raise prices instead of appreciating their loyal customers. This move is seen as capitalizing on its market dominance and extracting more funds from viewers, sparking widespread anger online. Social media platforms are flooded with discontent, and there’s been a significant increase in searches for “cancelling Netflix,” up by 100%.
Netflix is increasing their subscription prices
– Ad-tier: $6.99 → $7.99
– Standard: $15.49 → $17.99
– Premium: $22.99 → $24.99— Dexerto (@Dexerto) January 21, 2025
As a dedicated Netflix viewer, it’s becoming increasingly difficult not to question their decisions. It seems that almost 4 out of 10 U.S. users are contemplating canceling their subscriptions due to the price rise. While Netflix argues these price hikes are to “invest in better content and enhance value,” it’s tough not to view this as a pursuit of higher profits.
In the latest financial report, they boast an impressive 300 million subscribers worldwide and a significant 16% increase in revenue in Q4 of 2024 compared to the previous year. Their net income has skyrocketed from $938 million last year to a staggering $1.87 billion now.
Yet, despite this financial success, they still seem intent on passing the burden of these costs onto their loyal subscribers like me. It’s hard not to feel a little frustrated by this situation.
With streaming platforms progressively splitting the market and raising their prices, viewers are starting to question if cord-cutting still offers the cost savings it initially did. As Netflix spearheads the trend in price hikes, there’s a growing suspicion that streaming might soon match the expense of traditional cable packages we aimed to avoid.
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2025-01-25 21:30