The Studio’s Emmy Success Shows Streamers Need To Take Bigger Swings

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The Apple TV series “The Studio,” spearheaded by Seth Rogen, garnered an impressive 23 nominations at this week’s Primetime Emmy Awards, breaking records with its debut and earning it widespread acclaim.

Apple TV+ got another big hit with The Studio

As a dedicated gamer, diving into Season 1 of The Studio on Apple TV+ was an absolute thrill ride! It’s no surprise that this streamer keeps churning out hits. And let me tell you, when the Primetime Emmy Awards nominations rolled in this week, the gaming community and I were left stunned by the jaw-dropping 23 nominations The Studio received. What a moment!

1) In terms of awards recognition, Season 2 of FX’s The Bear now matches the record as the most-nominated season for a comedy series, and it has even surpassed that by garnering more nods than any other debut comedy show previously – breaking Apple TV+’s Ted Lasso’s record of 20 nominations.

Apart from The Studio, Apple TV+ emerged as a front-runner in terms of nominations per show, with its critically acclaimed drama “Severance,” starring Adam Scott, receiving an impressive 27 nominations. With the awards ceremony scheduled for September 14, 2025, “Severance” looks primed to be one of the night’s biggest winners.

Currently, Apple TV+’s lineup of shows has been earning high praise from critics. Recently, it’s become a key player in the discussion about the top streaming platforms available today. This rise in popularity can be attributed, in part, to their commitment to delivering quality content rather than an abundance of it.

More streamers should focus on quality over quantity to get their money’s worth

Apple TV+ has been accustomed to pouring substantial funds into various projects throughout its lifespan as a platform. Lately, though, the streaming service has shifted its focus to financing high-profile television series and prestigious films. This strategy aims to attract an audience they hadn’t previously reached.

Streaming services such as Netflix occasionally delve into long-standing TV shows and big-budget films; however, the strategy for many prominent streaming platforms involves pouring resources into numerous projects to maintain viewer interest.

Opting for a strategy that emphasizes quality over quantity, Apple TV+ is choosing a more measured path amidst stiffer competition from larger streaming platforms. Shows such as “The Studio”, “Shrinking”, and “Severance” exhibit the caliber typically found on premium networks like HBO, while Apple TV+ remains committed to funding series that have demonstrated success, including “For All Mankind”, “The Morning Show”, “Foundation”, and others.

While some might grumble over Apple TV+’s modest library of content, it’s clear that the streaming service is committed to a strategy that appears to be yielding results. The numerous award nominations and positive critical reviews it has received certainly suggest as much.

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2025-07-16 00:40