With the vibe of summer music festivals in the air, Coors Light has introduced a unique record label. This label might not be like any you’ve seen before, but it could potentially propel an eager music lover to share the spotlight on stage at the OSHEAGA Music and Arts Festival in August. The brewery hailing from the Rockies has discovered a clever loophole that seems daring, but it’s perfectly aligned with a beer whose slogan is “The Chill Choice.
Known as Coors Light Records, this entirely fabricated record label serves just one purpose: to select a devoted fan as its own imaginary artist, offering them an extraordinary rockstar-like experience at one of Canada’s major music festivals. Essentially, they say that talent is nice but passion is necessary. In Canada, Coors Light usually can’t showcase famous musicians in their commercials, so the brand turns the tables and encourages fans to become the stars themselves. This is an innovative spin on their new “Chill on Shuffle” concept, which aims to redefine conventional music experiences.
Benefits of participating? You’ll encounter fewer crowds and enjoy a lifestyle reminiscent of a chart-topping artist. By signing the mock contract, you’ll gain daily access to the side stage, backstage tour, and an exclusive meeting with Shaboozey. The OSHEAGA Defender Platinum ticket benefits are already impressive, but Coors Light is adding premium extras such as first-class travel, luxury accommodations, a professional photoshoot, entry to the official OSHEAGA after party, and a rider stocked with Coors Light. What’s more, the winner can bring a friend along – your new “manager,” of course!
Behind the spectacle lies a genuine history. Since 2007, Coors Light has been backing OSHEAGA, and instead of collaborating with a well-known artist, they decided to think outside the box: What if the artist was one of our fans? By doing so, they transformed a brand hurdle into a chance to fulfill someone’s festival aspirations – no hit singles, no streaming album, no vast follower count needed.
If you’ve ever harbored dreams of festival fame, even if your karaoke skills are average at best, visit coorslightrecords.ca from July 10 to 23 for a chance to shine for fifteen minutes (and an entire weekend) in Coors Light Stardom. No demo tapes are required, and there’s no need to feel pressured – just be ready to embrace the fun, and let Coors Light take care of the rest.
To enter the OSHEAGA artist experience contest, you must be of legal drinking age. The competition concludes on July 23rd at 5pm EST. For further information, please visit coorslightrecords.ca.
DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.
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2025-07-14 19:26