In June 2025, the Nintendo Switch 2 hit the market, but those quick to order it on Amazon were left disappointed. Instead of the console itself, they encountered… a barren landscape of third-party vendors, along with questionable imports priced unusually low.
The Third-Party Wild West
Why can you easily purchase a PlayStation 5 or Xbox Series X with just one click on the world’s largest online marketplace, while Nintendo’s latest offering remains elusive? A Bloomberg report suggests that this isn’t due to problems with Amazon itself, but rather an unofficial second-hand market emerging within Amazon. Some third-party sellers have been reportedly importing games from Southeast Asia in bulk and reselling them at lower prices in the U.S., thus undercutting Nintendo’s official pricing.
Walmart, Target, Best Buy, GameStop, and even Nintendo’s own online store, but not on Amazon – a platform that many default to for shopping.
Amazon vs. Nintendo: PR Ping-Pong
It’s clear that neither party is acknowledging a conflict, with Nintendo stating, “There is no such thing,” and Amazon labeling the reports as “inaccurate.” However, the evidence speaks for itself. The Switch 2 is absent from Amazon U.S., yet it is available on their international sites in countries like the UK, Canada, and others. Some Nintendo games have resurfaced on the site, but the console itself remains hidden.
So Who’s Winning This Game?
In simpler terms, the Nintendo console is selling fast even without Amazon’s involvement, which speaks volumes about its popularity. However, Amazon seems unwilling to acknowledge that one of the year’s biggest gaming products is missing from their shelves. This leaves regular customers confused, as it appears Nintendo might have overlooked their delivery. The reality is a quiet power struggle over pricing, distribution, and marketplace rules in the rapidly changing digital market.
If you reside in the U.S. and wish to acquire a Switch 2, your current option is reminiscent of times past: purchase it from another country.
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2025-07-01 17:09