It seems that Gavin Adcock holds firm views regarding Beyoncé’s venture into country music through her 2024 studio album titled Cowboy Carter. The renowned artist garnered extensive praise for this release, which became an enormous success and bagged several accolades, including Grammys.
Gavin Adcock slams Beyonce’s Cowboy Carter
Recently, Adcock voiced his disapproval of Beyoncé during a live show, a video of which has become widely popular online. He stated, “We’re targeting her derriere,” followed by, “That’s not the style of country music, and it never has been, and it never will be.
Gavin Adcock, a country music performer, declares he intends to challenge Beyoncé’s musical style, asserting that it does not align with traditional country music.
— The Gworls Are Fighting (@baddietvv) June 30, 2025
The video has become incredibly popular on multiple social media sites, with Adcock subsequently expressing similar opinions in a captioned Instagram video titled “It’s simply not country music.
In the video, Adcock, aged 26, seemed to provide more details about his previous statement. “Let me clarify this point,” he explained. “As a child, my mother was often playing Beyoncé in the car.” He went on to say that he has listened to numerous songs by Beyoncé and specifically remembered her Super Bowl halftime show being impressive back then. However, he firmly disagreed that her music should be categorized as country music.
Adcock argues that Cowboy Carter doesn’t seem or appear to be typical of country music. He further stated, “I don’t believe it’s fair for individuals who have devoted their entire lives to this genre and way of life to either compete or see her album consistently at the top when she’s Beyoncé.
Upon its release, Cowboy Carter ranked high on various international charts, including the U.S. Billboard 200 and U.S. Top Country Albums (Billboard). Subsequently, it earned top positions in lists like Business Insider’s Best Albums of 2024, Hollywood Reporter’s Top 10 Albums of 2024, and Best Albums of 2024: People’s Choice for the Top 10.
Significantly, Adcock emerges as an up-and-coming star within the realm of country music, known for her singing abilities. Her third complete album, titled “Own Worst Enemy,” is set to be released in August 2025.
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