Summary
- Melbourne label LOWF blends precision tailoring with streetwear, creating limited-run capsules worn by global icons like The Roots and Oddisee
- Founded by Sione Taufa, the brand reflects his background in tailoring, global design, and cultural storytelling
- The latest sold-out capsule, Japandi, fuses Japanese minimalism with Scandinavian functionality, reinforcing LOWF’s reputation for thoughtful, heritage-driven design
As a devoted admirer, I must say that Melbourne’s fashion landscape has a stealthy game-changer, and its name is none other than LOWF. This label caters to the “modern curator,” masterfully fusing traditional tailoring with a touch of streetwear style. Their collections, released in limited quantities, have been subtly elevated to iconic status among cultural influencers.
Established in 2020 by Creative Director Sione Taufa, LOWF embodies Taufa’s personal journey: from his childhood in his mother’s sewing studio to learning worldwide design principles through travel and sports. This narrative is woven into each piece, immersed in skill, culture, and purpose. The brand has already garnered endorsements from influential figures such as The Roots, Sampha, and Oddisee, with the latter choosing LOWF as his exclusive tour companion across Australia and New Zealand.
LOWF’s newest capsule, “Japandi,” has solidified their status for blending sleek design with rich cultural layers. Drawing inspiration from the balance of Japanese minimalism and Scandinavian practicality, this collection reimagines conventional workwear in a sophisticated manner, as evidenced by items like the Kyoto Box Pleat Pants and Axis Quilted Vest that have quickly sold out, with the waitlist increasing daily.
Partnering with artists such as the renowned Japanese artisan Eijiro Fukuda emphasizes LOWF’s core values: mindful design, sustainable manufacturing, and profound reverence for tradition. As a result, LOWF stands out as one of Australia’s most captivating fashion contributions at present.
Take a closer look at the offerings above and head to LOWF’s website for more details.
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2025-06-26 12:26