Burberry’s Festival Campaign Features a Star-Studded Lineup

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Summary

  • The Burberry Festival campaign launches, showing Liam Gallagher, Goldie, Seungmin, Loyle Carner, Chy Cartier, John Glacier, Cara Delevingne, Alexa Chung, Lennon Gallagher, Molly Moorish-Gallagher and Gene Gallagher in festival mode, shot by photographer Drew Vickers.
  • Showcasing the Daniel Lee-led house’s weather-ready edit of garments and accessories, the campaign also teases the July reissue of the 2018 Burberry trench worn by Liam Gallagher.

For SS25, Burberry launches a unique Festival campaign, inviting a diverse group of well-known British artists spanning various generations and musical styles to embody the lively music scene of the United Kingdom. Under the leadership of Daniel Lee, this London-based luxury brand gathers individuals such as Liam Gallagher from Oasis, DJ and producer Goldie, Alexa Chung, South Korean singer Seungmin, and others in a special feature showcasing Burberry’s iconic symbols and durable essential pieces.

Embracing the distinct style of the 90s, characterized by its iconic tartan patterns and mod-style silhouettes, the campaign stars Goldie and Liam Gallagher, reminiscent of the vibrant era when music genres like Jungle and Britpop left an indelible impact on global culture. The new generation is represented by Liam Gallagher’s children, Jean, Lennon, and Molly Moorish-Gallagher, who join their father. He dons a Burberry parka designed by Christopher Bailey from the SS18 collection, hinting at an upcoming limited reissue available in stores and online later in July. The Gallagher children are dressed in pieces featuring packable capes and hooded jackets in tartan and solid hues.

Among others, Loyle Carner, Chy Cartier, John Glacier, and British model Cara Delevingne are also part of this group. They often sport tank tops, polo shirts, and bikinis adorned with Burberry’s signature check pattern, along with Marsh rubber boots suitable for all weather conditions. The New Highland handbags are crafted from jacquard-woven Burberry Check fabric, offering a water-resistant finish to combat the unpredictable British weather. Additionally, the curved crossbody bags and quilted Horseshoe styles take inspiration from rainwear while preserving an elegant touch.

See the gallery above for a closer look at the high-energy campaign.

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2025-06-05 18:26