Hypebeast Indonesia and Jameson Indonesia Celebrate Music Culture in Jakarta, Bandung, and Bali Through Must Be A Jameson

Jameson Indonesia and TopMob Indonesia concluded their “Must Be A Jameson” campaign in style, hosting a string of events in Jakarta, Bandung, and Bali. These events aimed to shine a light on the vibrant local music groups and artistic communities that contribute significantly to the cultural landscape.

In Jakarta, the campaign started at ZODIAC Baresto and ZODIAC Jakarta with Blowjams Collective, welcoming special guests such as Zendayang, Miss J Blok, Rachel Vineyard, and Chelsea FC. Subsequently, the city’s events were dominated by Rumble Collective, Alex Turnbull, and Dubwill, accompanied by a unique menu from Fat Tony and a Midnight Market pop-up at The Store.

At OPIUCI, Bandung showcased an evening of its own, highlighting performances by Rumble, Stucasa, and Noir Prada, along with a stacked roster of DJs who unleashed the vibrant energy that pulses through the city.

The Bali campaign concluded with two consecutive events: First was at FED where Dubwill, Faktaa, and Deemz performed, also introducing the Must Be A Jameson capsule collection which was jointly created by Rumble, PNNY, Blowjams, and designed by TopMob Indonesia. The finale took place at PNNY Bites, featuring Blowjams alongside Viviana Grande, Dual Lipat, Lil Bro Joseph, and Froggy Style, culminating the campaign with a bustling audience and offering the signature Jameson experience.

The final two events of our Bali campaign took place at FED and PNNY Bites. At FED, we had performances by Dubwill, Faktaa, and Deemz, along with the launch of the Must Be A Jameson capsule collection – a collaboration between Rumble, PNNY, Blowjams, and designed by TopMob Indonesia. The last event at PNNY Bites saw Blowjams back on stage joined by Viviana Grande, Dual Lipat, Lil Bro Joseph, and Froggy Style, wrapping up the campaign with a lively crowd and delivering the Jameson signature experience.)

At a variety of locations, ranging from urban clubs to seaside spots, Must Be A Jameson united individuals, music, and cultural experiences – commemorating the essence of belonging to The Global Family.

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2025-05-20 10:25