Loewe and On Are Back With More Performance Gear

Summary

Loewe and On have reunited for a Spring/Summer 2025 collection.
The line includes the new Cloudventure Loewe 2 shoe, which builds on the duo’s previous footwear offering.
The collaboration drops online on May 14 and in stores on May 15.

Loewe and On are teaming up again for a new project: a Spring/Summer 2025 collection that features an extended ready-to-wear selection and the debut of the Cloudventure Loewe 2, which is a revamped version of their first footwear design using innovative materials.

The Cloudventure Loewe 2 sports a semi-see-through mesh top, sitting over a tactile Loewe Anagram texture. At the base, it combines On’s Cloudtec® technology with Helion™ super foam for enhanced functionality and comfort. Its outsole is crafted using Missiongrip™ rubber to handle diverse terrains. The shoe comes in multiple color options such as grass green and a vibrant mix of blue, red, and white.

As a devoted follower, I can’t help but express my excitement over the diverse ready-to-wear collection. It features collaborative, tech-savvy outerwear branded items and everyday lifestyle pieces that truly resonate with me. For instance, you’ll find ripstop shell ultra jackets, perfect for any weather condition, active jersey T-shirts for a comfortable fit, stylish shorts, fashionable caps, and functional socks – all tailored to complement my active, modern lifestyle.

George Eyres captured the outdoor campaign for the brand, featuring a diverse group – nunchuck artist Mana Kimura-Anderson, rock climber Matthew Bell, dancer Marie-Louise Hertog, and tricker Daisuke Takahashi – posing against the backdrop of Les Costes Males, located north of Barcelona.

Loewe x On’s newest assortment is set to debut both online and physically at CASA LOEWE Madrid on May 14th, followed by a store release on May 15th. Feel free to browse through the collection displayed in the gallery above.

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