Suddenly, your favorite family vloggers are packing their bags and fleeing California.
Behind the upbeat social media posts and optimistic video blogs, there’s a hidden reality: California’s new regulations make it more challenging for individuals to profit off children’s content, causing some influencers to depart.
California Is Finally Holding Influencers Accountable
In the year 2024, California enacted two pieces of legislation – SB 764 and AB 1880 – with the intention of safeguarding minors involved in online content that generates revenue.
For the first time, it is essential that children who appear in family vlogs and social media posts receive fair compensation for their contributions. If a child’s likeness or voice is used extensively in content, a portion of the earnings should be saved in a trust account that can be accessed when they reach the age of 18.
These regulations serve not only to manage content but also to remind us that children are more than just props – they are individuals with rights and potentials of their own.
Now, even the law recognizes this, as well. Notable personalities such as Demi Lovato have advocated for these safeguards, endorsing the legislation and voicing concerns over child online exploitation.
“Just a Coincidence”? People doubt it
As a devoted follower, I must say it’s intriguing to observe influencers like Brittany Xavier refute any link between their recent shifts and fresh legislation. These content creators have constructed impressive careers around their children’s lives, no doubt.
Some of these individuals have chosen to relocate to places such as Tennessee, where laws similar to the ones causing a stir are absent. This migration has sparked speculation that these moves might be more about evading regulation than embracing a new way of life. In essence, when the law begins to probe, some influencers might find moving a more appealing alternative to making adjustments.
Using Children for Clout — And Getting Paid for It
For a long time, the realm of family vlogging lacked clear-cut guidelines. Scenes involving children splashing around in tubs, being reprimanded publicly, and even coaxed to entertain audiences have been commonplace. However, these practices were never explicitly unlawful – until recently.
California’s new laws break with tradition by establishing fundamental safeguards that, in hindsight, should have been implemented earlier.
Take a glance at Ruby Franke, a popular YouTuber known for her channel 8 Passengers and one of the most renowned family vloggers ever, who was imprisoned in 2024 due to child abuse charges. Her fall from grace revealed the disturbing side of treating children as content.
Relocating to Tennessee, or similar states known for their relaxed content policies, may offer more than just a new beginning for creators. For some, this move could represent an opportunity to carry on with their creative work, avoiding the stringent regulations that have recently been implemented in California.
In states that don’t have comparable regulations, there’s less oversight over how often a child appears on-screen and where any income derived from these appearances is allocated.
Although nothing is definitively proven yet, the timing has sparked some doubts, and for skeptics, it hints at a potential opportunity for circumvention, not merely a change in habits.
What are your thoughts on the new law?
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2025-04-30 21:39