On the special occasion of Milan Design Week last Monday, our design division at TopMob, known as Hypeform, jointly hosted the inaugural event for the Swiss House in Milan.
The eagerly awaited exhibition was held in Milan’s Brera district for an entire week, occupying Casa degli Artisti as its temporary home. In celebration of its debut, event coordinators Pro Helvetia partnered with Hypeform to throw a lively bash throughout the venue. This event offered a variety of treats such as Swiss cheese and other delectable foods, refreshments, and live DJ performances.
2021 saw the third occurrence of the event, orchestrated by Marie Mayoly and Alexandre Edelmann. At its inauguration, attendees were encouraged to explore the exhibition, established three years prior with the intention of highlighting Switzerland’s design prowess via schools, budding designers, and established brands.
This year’s event features the curatorial theme, “Collaboration”, a characteristic often associated with Swiss design, according to Mayoly and Edelmann. In a pre-show interview, Mayoly emphasized that collaboration is deeply ingrained in the Swiss design ethos.
In smaller nations like ours, collaboration has been a necessity, as Edelmann points out. This is because in order for us to grow or broaden our horizons, we’ve had to look beyond our borders. As a result, we’ve cultivated a culture that values working cooperatively with others.
As night fell, the festivities extended into the outdoor spaces. The gathering included journalists, curators, heads of institutions, and crucially, numerous designers showcased in the exhibit. Mayoly emphasized, “The rising stars are the core essence of this endeavor. We aimed to highlight the upcoming Swiss design scene.
On April 7th, the grand opening party for Hypeform in collaboration with House of Switzerland Milano unfolded amidst Milan Design Week. Browse the images above for a glimpse, and delve deeper into our event highlights here.
Read More
- POPCAT PREDICTION. POPCAT cryptocurrency
- Who Is Finn Balor’s Wife? Vero Rodriguez’s Job & Relationship History
- General Hospital Cast: List of Every Actor Who Is Joining in 2025
- Who Is Kid Omni-Man in Invincible Season 3? Oliver Grayson’s Powers Explained
- The White Lotus’ Aimee Lou Wood’s ‘Teeth’ Comments Explained
- Leaked Video Scandal Actress Shruthi Makes Bold Return at Film Event in Blue Saree
- Gold Rate Forecast
- Beauty in Black Part 2 Trailer Previews Return of Tyler Perry Netflix Show
- Kingdom Come Deliverance 2: How To Clean Your Horse
- Cora Jade Shocks Fans With Powerful Message After TNA Genesis Surprise Appearance
2025-04-15 18:25