David Fincher, renowned for movies such as Fight Club, Zodiac, and The Social Network, has collaborated with Microsoft on their newest Xbox advertisement. This short film-like commercial seeks to connect the excitement of gaming with the essence of humanity.
The commercial titled “Wake Up” introduces us to a character named Horatio, a rat who seems to be living a mundane life. He commutes to work (through underground tunnels) and performs repetitive tasks at his office. Once he clocks out, he returns home and powers on his Xbox. A captivating montage of gameplay from titles like South of Midnight, Avowed, and Indiana Jones and the Great Circle follows. Finally, we witness Horatio transforming into a human as his passion for gaming brings out his human side.
This advertisement doesn’t promote a particular video game, instead, it showcases the collaboration between Xbox and Samsung, enabling gamers to play certain games on Samsung screens. Notably, this commercial was jointly directed by renowned Hollywood director David Fincher and Romain Chassaing, a talented filmmaker from France.
Multiple movie directors, such as James Wan and Michael Bay, have been involved in creating promotional content for video games. Meanwhile, regarding gaming updates from Microsoft, they’ve scheduled their next Xbox Games Showcase for June this year.
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2025-04-10 19:27