From Streaming to Gaming, Sony x Honda’s AFEELA 1 Elevates Every Ride

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Some cars take you places, but Sony Honda Mobility’s (SHM) AFEELA 1 takes you into the future.

As a tech-savvy enthusiast, I’m thrilled about AFEELA 1! This isn’t just any car; it’s an immersive entertainment system on wheels, a customizable digital haven, and a stunning blend of advanced design and comfort. Whether you’re a movie buff, a gaming aficionado, or someone who loves high-tech elegance, AFEELA 1 is your ticket to the future of travel. If you’re in Los Angeles, swing by the AFEELA Studio in Century City for a firsthand taste, and don’t forget to reserve your spot online!

Fundamentally, AFEELA 1 is designed with the idea that “Mobility serves as a Multifunctional Entertainment Hub.” This implies your vehicle can double as a living room, a concert venue, a gaming zone, and a personalized digital realm, all rolled into one. The expansive screen spans across the dashboard, delivering an engaging visual experience while ensuring crucial driving details remain easily accessible. Sony’s cutting-edge 360 Spatial Sound Technology enhances the audio experience inside the vehicle, transforming journeys into personal concerts or cinematic adventures.

Services such as Crunchyroll, Spotify, and Amazon Music, along with PS Remote Play’s gaming experiences, give user AFEELA 1 a constant sense of entertainment being readily available at their fingertips. To add a personalized touch, the vehicle’s customizable ambient lighting, adjustable e-Motor sound settings, and theme-specific interfaces enable each journey to be tailored uniquely by the user. Furthermore, the AFEELA Personal Agent uses AI technology to further customize the theme according to the user’s preferences.

At its core, AFEELA 1 showcases design and innovation, not just in its flashy features, but fundamentally in its design philosophy. The exterior adopts a distinctive “Oval” motif, characterized by smooth, taut surfaces devoid of extraneous decoration, lending an elegant, futuristic aesthetic. The front-facing Media Bar facilitates external interaction, displaying digital emblems and live updates, such as the AFEELA 1’s battery level, keeping both drivers and passersby well-informed with a single glance. Inside, the ambiance is one of tranquility and luxury. With soft color palettes, elegant aluminum accents, and odorless, high-quality materials, every detail has been meticulously chosen to foster relaxation and elegance. Remarkably, around 70% of the interior, encompassing seats, doors, dashboard, glove box, roof, pillars, and floor mats, is crafted from eco-friendly plant-based and recycled materials, demonstrating that opulence and sustainability can harmoniously coexist without concession.

The collaborative effort behind the innovative vehicle known as AFEELA 1 is Sony Honda Mobility, a joint venture between tech titan Sony and automotive leader Honda. Unveiled at CES 2025, this groundbreaking vehicle can now be reserved online with a fully refundable $200 deposit, exclusively in California. Deliveries are expected to begin mid-2026, but for those who want an early look, the AFEELA Studio in Century City, Los Angeles offers a six-month showcase. Here, visitors can engage in live demonstrations, test the car’s features, and learn how AFEELA 1 is setting new standards for mobility. Whether you’re intrigued by its unmatched entertainment capabilities or captivated by its redefinition of automotive luxury, seize this opportunity to explore. Book a demo at the AFEELA Studio in Century City and be part of the future of driving.

Make your reservation today and be among the first to step into the future of mobility.

*Features and displays are subject to change.

Beginning on February 22, 2025, for a duration of six months, AFEELA Studio will be located at 10250 Santa Monica Boulevard in Los Angeles, California, specifically at the address 90067.

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2025-03-27 19:26