fragment design x Gundam Comes to Tamashii Nations Store in New York

Hiroshi Fujiwara’s “fragment design” and Bandai Namco’s “Tamashii Nations” are teaming up for an exciting collaboration in New York City, merging Japanese artisanship with urban fashion trends. Originally unveiled in Tokyo’s vibrant Harajuku neighborhood, the collection now finds its home at the Tamashii Nations Store in NYC. To celebrate its 45th anniversary, Japan’s leading collectibles brand, nestled in the heart of Times Square, is presenting a unique exhibition of Gundam from March 1 to 17. This special event offers enthusiasts and collectors an exceptional chance to immerse themselves in the creative heritage of Tamashii Nations and fragment design.

Tamashii Nations Store New York

The collaboration, named GUNDAM45FRGMT, centers around a unique and highly-detailed Limited Edition Gundam Fix Figuration Metal Composite (GFFMC). This collectible is admired for its exceptional craftsmanship. But what truly matters is that the launch honors Gundam’s lasting impact on Japanese pop culture and Fujiwara’s contribution to worldwide streetwear fashion. In addition to these premium items, the store will offer Gunpla model kits for enthusiasts, adorable Banpresto Zaku mobile suit plushies, and various other fan-friendly merchandise. There are rumors that exclusive GUNDAM45FRGMT pieces designed by Fujiwara, previously available at V.A. Harajuku, could potentially be accessible in New York as well.

For enthusiasts who’ve admired the cultural impact of Gundam and the unique design approach of Fujiwara, this partnership presents a unique opportunity to immerse themselves in the culmination of their talents – right smack in the bustling center of Times Square.

Due to the excitement for this partnership, it’s recommended that you arrive early – the event functions on a first-in, first-served system and anticipation is running high. Keep an eye out for updates, sneak peeks, and backstage glimpses by following @tns_newyork, @instamashii, and @BandaiCollect on Instagram.

Tamashii Nations Store in New York City

Location: 1500 Broadway, Ground Floor, New York, NY 10036
Duration: March 1st to 17th
Operating Hours: Open daily from 11AM to 9PM

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2025-02-22 18:25