NJZ Stars in Calvin Klein’s Spring 2025 Denim Campaign

After changing their name to NJZ, the well-known K-pop girl band consisting of Minji, Hanni, Danielle, Haerin, and Hyein, made their global debut in a campaign for the first time. They are now the faces of Calvin Klein’s upcoming Spring 2025 Denim advertising effort.

The atmosphere hints at springtime, and the latest campaign, captured by Oliver Hadlee Pearch, emphasizes the youthful vibe of the band. It revives vintage styles, such as baggy jeans and low-rise denim matched with vibrant baseball tees. In this fresh campaign, NJZ portrays the quintessential all-American neighborhood girl persona. This is their first significant campaign since they parted ways with their previous label ADOR. Recently, they have unveiled their new group name, NJZ, to symbolize their new chapter. They’ve switched to fresh accounts to underscore their transformed identity.

Each member is sporting denim jeans in multiple washes and shades, showcasing the signature CKJ print throughout. Alongside this, they wear Calvin Klein’s iconic branded sports bras, t-shirts, and other items. In addition to denim jackets, the new collection includes vibrant baby tees for the upcoming season. Check out their latest campaign above. The group also recorded a video where they can be seen driving a car and dancing to Biig Piig’s “Watch Me.

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