OPINION: With Sankranthiki Vasthunam and Max getting TV premieres before OTT release, are we witnessing a new trend in entertainment?

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As a lifestyle expert, I’m thrilled to share some exciting news! The highly acclaimed movies, Venkatesh Daggubati’s “Sankranthiki Vasthunam” and Kichcha Sudeepa’s “Max,” are poised to make their television debut prior to their OTT release. These cinematic masterpieces were blockbusters on the big screen, breaking typical norms by premiering on TV first. This unique move offers a rare opportunity for viewers like us to enjoy these movies at home before they become available on streaming platforms.

Is it possible that with this decision, the creators and performers of these productions are attempting to establish a fresh pattern for films released beyond the traditional theater setting?

Sankranthiki Vasthunam and Max to premiere on TV ahead of OTT release

With the advent of Over-The-Top (OTT) streaming services, it’s now typical for movies to debut online before they air on traditional TV. Typically, these films can be accessed on OTT platforms around 45 days following their initial theater release.

Normally, films first appear on streaming platforms before being broadcast on TV channels. But surprisingly, popular productions such as Venkatesh Daggubati’s Sankranthiki Vasthunam and Kichcha Sudeepa’s Max are debuting on television before they become available for online viewing.

As a lifestyle expert, I’d share my thoughts like this: Initially, the creators unveiled their plan to broadcast these movies on TV. However, details about their streaming availability on OTT platforms are still pending. One could speculate why they opted for this method for post-theatrical viewings – perhaps it’s a strategic move to reach a wider audience or to capitalize on the synergy with traditional television. This decision might be indicative of a shift in film release trends, signaling an intriguing blend of cinematic experiences across various platforms.

Possible reasons for releasing films on TV before OTT

One plausible theory for this choice could be the large number of people who continue to enjoy watching movies and series on traditional TV.

Despite the fact that online streaming services tend to attract more young viewers, a significant number of people continue to prefer television as their main source of entertainment. In other words, for many individuals, television still serves as the go-to platform for watching movies and TV shows, even during this digital era.

Although online streaming services provide a smooth viewing experience, conventional television watching still holds significance for certain groups. The social aspect of watching TV as a family, where everyone gathers to watch movies together, significantly elevates the experience. Unlike OTT platforms that primarily focus on individual viewers, traditional television offers a shared experience for people of all ages to enjoy films collectively.

Although numerous people appreciate streaming content on their own, a substantial number of viewers still find watching TV shows a family affair. Given that Sankranthiki Vasthunam and Max aim for a wide range of audiences, it’s wise to initially release these films on television before making them accessible online. A television debut is often perceived as more thrilling by many, as everyone can simultaneously enjoy the movie and share the excitement together.

On account of the escalating preference for Over-The-Top (OTT) services, it’s crucial that a digital launch is key. It’s uncertain at present whether this shift in release methods among films is a burgeoning trend. We’ll have to wait and see if more filmmakers will embrace this approach in the days ahead.

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2025-02-12 19:08