Kanye West’s ‘Yeezy’ Website Is Down After Selling Swastika Shirt

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After a recent controversy involving his merchandise, Kanye West’s Yeezy website is currently inaccessible due to its removal by Shopify, the platform hosting the store, for violating their policies. The site went offline following West’s surprise Super Bowl ad that redirected traffic to it.

Let’s break down what happened, the response from Shopify, and the broader impact of the situation.

What happened to Kanye West’s Yeezy website?

Kanye West’s Yeezy.com website is no longer accessible after the rapper listed a swastika T-shirt for sale. Visitors to the website now encounter error messages such as “something went wrong” and “this store is unavailable.” The e-commerce platform Shopify had been hosting the site but later removed it.

As a gamer, I got word that Shopify took action against Kanye West’s store due to a breach of their rules. They explained that West’s shop failed to follow genuine commerce practices, as stated in their platform guidelines. This decision followed the unexpected Super Bowl commercial in LA, hyping up Yeezy.com. The ad, shot on an iPhone, depicted Kanye in a dental chair, inviting viewers to check out the site where a swastika T-shirt was the sole product priced at $20.

The advertisement appeared on three television stations owned by Fox, such as KTTV Los Angeles. According to insiders, the commercial had been cleared legally because the 30-second spot itself didn’t break any broadcasting standards. Nevertheless, Shopify faced criticism for allowing Yeezy.com to sell the disputed shirt, resulting in their choice to remove the site from their platform.

West’s site went offline following his suspension from the platform that used to be known as Twitter, due to numerous posts with antisemitic, misogynistic, and explicit content. In the days leading up to this action, West publicly stated, “I am a Nazi,” and admired Hitler.

Various organizations like the Anti-Defamation League and the American Jewish Committee, among others, severely criticized his comments. Notable public figures, such as David Schwimmer, urged Elon Musk to expel Kanye West from collaborations. (via Variety)

Yeezy.com’s deactivation is the most recent move among several steps taken by platforms and businesses towards Kanye West, following his recent remarks and behaviors.

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2025-02-12 12:11