Sankranthiki Vasthunam: Makers of Venkatesh Daggubati starrer make strategic move as they choose TV over OTT for the first small screen release

Venkatesh Daggubati’s film Sankranthiki Vasthunam was a successful hit at the box office. Recently, there has been talk about its upcoming OTT release, directed by Anil Ravipudi. But it appears the producers have opted for a unique strategy instead, opting to bypass online streaming and air the movie directly on television screens.

Starting soon, the Telugu language action comedy-drama will be broadcast directly on Zee Telugu. They made this announcement on their social media platform, stating, “Prepare to re-experience the Sankranthi spirit again! #SankranthikiVasthunnam coming soon on #ZeeTelugu.

Check out the post here:

In recent times, it’s quite uncommon for a film to continue playing exclusively in theaters for a significant period since many films opt for online streaming platforms a few weeks after their initial theatrical release. Afterward, television broadcasting serves as the next step for movies to engage audiences beyond cinemas.

Speaking of Sankranthiki Vasthunam, this movie first premiered in cinemas on January 14, 2025. It went on to earn a staggering amount between 225 and 300 crore worldwide, becoming the top-grossing Telugu and Indian film of the year.

The film’s ensemble includes Venkatesh Daggubati as the main character, along with Meenakshi Chaudhary, Aishwarya Rajesh, Sarvadaman D Bannerjee, Srinivasa Reddy, P Sai Kumar, and other talented actors.

1) “The film, titled ‘Sri Venkateswara Creations’ production ‘Sankranthiki Vasthunam’, was financed and is being produced by Shirish. This movie was filmed in various locations such as Rajahmundry, Hyderabad, Dehradun, Mussoorie, and Rishikesh.

In a recent gathering celebrating the success of the film, Venkatesh Daggubati announced that a sequel to the movie is being developed and is expected to be released for public viewing during the Pongal festival in 2027.

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2025-02-11 09:07