Cher Lloyd Says Label Told Her to ‘Hook Up’ With Justin Bieber

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Cher Lloyd is causing a stir online as she shares an account of being encouraged by unnamed sources to pursue Justin Bieber‘s fame while keeping secret her plans to marry. This shocking disclosure from the ex-contestant on The X Factor has left both fans and critics in a state of surprise, prompting discussions about questionable practices within the industry. Yet again, Lloyd demonstrates her courage to defy convention and express her genuine feelings.

Let’s take a closer look at Lloyd’s surprising statement, the responses it has provoked, and what it suggests about the music industry’s approach towards women musicians.

Cher Lloyd reveals how her label asked her to ‘hook up’ with Justin Bieber

More recently, the ex-X Factor star disclosed that her music company was reportedly pushing her to associate with Justin Bieber for increased publicity.

On the “We Need to Talk” podcast, Cher Lloyd described the suggestion as strange, insane, and abominable. She explained that she was a young adult, already engaged to her future spouse, Craig Monk, when the record label proposed it.

The singer behind “Swagger Jagger” shared that even though her record label put millions towards her album, she was not granted a promotional budget. Instead, they allegedly advised her to socialize at nightspots, locate where Justin Bieber was, and attempt to get acquainted with him. At 31 years old, Lloyd stated that this incident solidified her viewpoint that the industry considered her as a tool for media rather than a genuine artist deserving of investment.

In her statement, Lloyd pointed out the industry’s questionable practices by disclosing that her team was pressured to keep her upcoming marriage a secret from the record label. She argued that the label believed being unavailable for relationships would harm her marketability. Emphatically denouncing the discriminatory norms she encountered, the singer emphasized, “I had no desire to rely on male singers for my career success.

Cher Lloyd’s recent disclosures are adding to the increasing examination of how the music industry handles young female artists. Previously, several former X Factor contestants have shared their experiences about the emotional and mental strain of early stardom. Moreover, many young performers have faced criticism in public perception, an issue that Lloyd has frequently addressed. Now, she is regaining control over her narrative and making a fresh start in music on her own conditions.

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2025-01-30 01:10