In a rather audacious leap into the European market, Robinhood Markets Inc (NASDAQ: HOOD) has unveiled a ‘localized’ version of its trading app in the sun-kissed land of Spain. The announcement, made on a Tuesday—because who doesn’t love a good Tuesday?—grants the good people of Spain access to the delightful world of trading, staking, and investing on the Robinhood Crypto platform. One can only imagine the excitement, or perhaps the mild indifference, of the locals.
This grand unveiling coincides with the European Union’s Market in Crypto Assets (MiCA) legislation taking effect, which, let’s be honest, sounds more like a fancy cocktail than a financial regulation.
Robinhood’s European Adventure
Last year, Robinhood celebrated a milestone that would make even the most stoic of accountants crack a smile: over 24 million users worldwide and deposits soaring to a staggering $5.2 billion in October alone. It seems the company has decided that Europe, the United Kingdom, and Asia are the new frontiers for its expansion, much like a modern-day Columbus, but with fewer ships and more apps.
Johann Kerbrat, the general manager of Robinhood’s crypto unit, remarked with a twinkle in his eye, “In terms of total addressable market, [the EU] is as big as the US.” Ah, the sweet sound of competition! He also described the EU as an “interesting market,” which is a polite way of saying, “We’re here to make some money.”
In a move that surely had the locals cheering, Robinhood allowed European users to transfer digital assets into and out of its app. These fortunate customers can now deposit and withdraw over 20 cryptocurrencies, including the ever-popular Bitcoin (BTC), Ethereum (ETH), Solana (SOL), and USD Coin (USDC). Prior to this, EU customers were limited to merely buying and selling within the confines of the Robinhood crypto trading platform, which must have felt like being stuck in a very small room with no windows.
¡Hola España!
Robinhood crypto is now available for Spanish users to trade, stake, earn, and more.
— Robinhood Crypto EU (@RobinhoodCrypto) January 21, 2025
To sweeten the deal, Robinhood has rolled out a promotion offering a delightful 1% money back on the value of the tokens deposited, returned as cryptocurrency. Because who doesn’t love a little cashback? Meanwhile, the financial manager has been busy introducing ‘localized’ versions of its services in Italy, Poland, and Lithuania, as if they were collecting stamps in a passport.
On November 26, the company announced that European users could now stake their Ethereum to earn additional income. To lure in more users, Robinhood Crypto offered a promotional 100% match on staking rewards for up to €10,000 per customer. It’s like a game of poker, but with less risk and more digital coins.
Bitstamp Acquisition and Expansion Plans
In a twist that would make any soap opera writer proud, Robinhood has reached an agreement to acquire Bitstamp, a cryptocurrency exchange that has been around since 2011. While regulatory approvals are still pending—because what’s a good acquisition without a little bureaucratic drama?—Bitstamp’s established presence boasts over 50 licenses and registrations across global markets, including Singapore, the U.K., and the EU. This acquisition could significantly bolster Robinhood’s ability to compete internationally, much like a knight donning shiny armor before a joust.
Initially, Robinhood’s expansion was a response to the rather dismal trading conditions for crypto-related firms in the United States. Kerbrat expressed his disappointment, stating, “We are disappointed by the way US regulation is happening, where it’s basically regulation by enforcement […] We are not super happy to see that.” A sentiment that surely resonates with many in the industry.
However, hope springs eternal with the dawn of a new administration in the US. The 47th president, Donald Trump, is reportedly pro-crypto and eager to introduce policies that favor the crypto sector. He has even launched a transition team to usher America into the warm embrace of cryptocurrency. One can only hope they have a good plan, perhaps involving a map and a compass.
Notably, Robinhood is under the watchful eyes of the SEC and the Financial Industry Regulatory Authority (FINRA) at the federal level in the US, and it also holds a BitLicense with the New York State Department of Financial Services (NY
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2025-01-22 03:12