As a passionate admirer, it’s evident that if you’ve made it big in the world of music, there’s likely a movie about your life under production. In this deluge of music biopics, it’s crucial to be creative to leave an indelible mark – just like the innovative LEGO-animated film on Pharrell Williams’ life that recently graced our screens.
Initially, when the director known for blockbusters such as The Greatest Showman and Rocketman takes on the turbulent life story of a prominent UK pop star, incorporating an audacious CGI element, it appears that victory is inevitable, doesn’t it? Regrettably, this isn’t the case. Here’s what you should know about Better Man, one of the most significant recent box office disappointments.
From Hype to Box Office Bust
When Robbie Williams shared his feelings of inadequacy compared to others with director Michael Gracey, and expressed himself as being forced onto a stage like a monkey, the idea for the biopic “Better Man” was sparked: using CGI to depict Williams as a monkey in the movie. Surprisingly, after its recent global release, the film received favorable reviews, boasting an impressive 94% audience score on Rotten Tomatoes. It also earned $10 million at the box office worldwide. However, the production cost was a hefty $110 million.
The film premiered in selected U.S. cinemas on Christmas Day 2024, with a global release set to follow shortly after.
The debut trailer for the movie biography of Robbie Williams, titled ‘BETTER MAN’, features a computer-generated monkey portraying Robbie Williams himself. This film is set to hit theaters on January 17.
— DiscussingFilm (@DiscussingFilm) October 2, 2024
Set Up for Failure
As someone who closely follows the film industry, it’s undeniable that the North American market, consisting of the USA and Canada, is the cinematic juggernaut, dominating global box office earnings. Given this fact, it’s clear that a movie’s underperformance in such a significant region, with a meager box office gross of approximately $1 million, can be attributed to one or more of these potential factors:
1. Poor Marketing Strategy: If the promotional efforts were insufficient or misdirected, it could have significantly impacted the movie’s success.
2. Lackluster Word of Mouth: If viewers didn’t find the film engaging enough to recommend it to others, word of mouth could have contributed to its underperformance.
Understanding these factors can help in making informed decisions about future film investments and ensure a more successful box office run for movies to come!
1. Initially, Robbie Williams might be considered a sensation across Europe, but he’s relatively unheard-of in the United States. Even before its release, American audiences were speculating online that Better Man would face challenges in the North American market.
2. Due to its portrayal of drug use and nudity, the film earned an R rating, which potentially limits its appeal among U.S. viewers.
Paramount can find solace knowing that the movie they bought rights to for $25 million has significantly contributed to the Australian state of Victoria, where it was filmed as a biopic. The production of this film created over 3,000 jobs and brought in a direct expenditure of 142 million dollars for Victoria.
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2025-01-14 18:40