MicroStrategy Adds $243M in Bitcoin as Crypto Market Navigates Volatility

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MicroStrategy, a prominent player in the business intelligence sector and recognized for its daring Bitcoin approach, has strengthened its status as a major Bitcoin investor. In a recent SEC filing, the company revealed it bought 2,530 Bitcoins between January 6 and January 12 of this year. These purchases were made at an average price of approximately $95,972 per Bitcoin, equating to a total value of around $243 million.

The recent shopping spree takes place during a turbulent market phase where Bitcoin peaked at around $102,000 on January 7 – its highest value in 2025 – but later dropped to its current level of $90,800, resulting in a 4.12% decrease within the last 24 hours. However, MicroStrategy’s Bitcoin holdings continue to be profitable by approximately 45%. To put it into perspective, the company currently owns around 450,000 Bitcoins, which translates to over $40 billion in value considering an average purchase price of $62,691 per Bitcoin. The market cap stands at $1.83 trillion, with a 24-hour trading volume of $58.17 billion.

As a researcher, I recently came across an announcement made by Michael Saylor, our company’s chairman and founder, on platform X. In this update, he emphasized MicroStrategy’s impressive year-to-date Bitcoin return of 0.32% for the year 2025, stressing the strategic correlation between our digital asset holdings and our equity infrastructure.

MicroStrategy Expanding Institutional Playbook

Bitcoin was bought using the proceeds from selling 710,425 MicroStrategy shares, amounting to approximately $243 million. This sale is a component of a larger $21 billion equity offering and $21 billion bond issuance, with the ultimate goal of raising around $42 billion for additional Bitcoin purchases.

Significantly, the firm has just revealed plans for a $2 billion issue of preferred stocks, drawing interest from major investors such as pension funds and insurance companies.

In the past ten weeks, MicroStrategy has continued to purchase Bitcoin, making this their tenth straight week of buying. Back in early January, they bought 1,070 Bitcoins for approximately $101 million in cash. Just a week before that, they invested around $209 million in Bitcoin.

In addition to MicroStrategy, various international entities are contributing to the growth of Bitcoin adoption. For instance, Boyaa Interactive, known as the “Hong Kong equivalent of MicroStrategy,” owns approximately 3,183 Bitcoins worth around $300 million. Furthermore, Semler Scientific from the United States and Metaplanet based in Japan also have substantial Bitcoin holdings.

In a unique move, Shanghai’s automobile loan company, Cango, has chosen to invest $400 million into Bitcoin mining machinery. Since last November, this venture has yielded them 933 Bitcoins, currently valued at around $87 million.

Market Trends

Currently, the cryptocurrency market is experiencing stress as Bitcoin trades at a 17% discount from its December 2024 peak of $108,268. Despite this, positive economic signs point towards confidence in risky assets. For instance, the U.S. unemployment rate has dropped to 4.1%, which is lower than projected figures.

Experts such as veteran crypto analyst Valentin Fournier, along with other market analysts, are highlighting a combination of favorable signs: low and controlled inflation rates, consistent employment statistics, and significant institutional investments spearheaded by MicroStrategy. This trio of elements has been bolstering the robustness of the Bitcoin market in the early months of 2025, even amid recent fluctuations in price.

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2025-01-13 19:00