As a seasoned crypto investor with over a decade of experience in the digital asset space, I have witnessed the rise and fall of numerous projects. However, the rapid growth and ambitious plans of Ethena (ENA) have caught my attention. Having closely followed its development since its inception, I am convinced that Ethena is poised to disrupt the traditional finance (TradFi) industry in 2025 and beyond.
Having seen many projects come and go, it’s refreshing to see a DeFi protocol with such a solid foundation and ambitious goals. With USDe as its flagship synthetic stablecoin, Ethena has already established itself as a formidable player in the crypto industry, reaching a $100 million revenue faster than most meme coins and surpassing $1.2 billion run-rate annualized revenue in December 2024.
The roadmap for 2025 is nothing short of bold, with plans to grow USDe to a $25 billion project and expanding its offering to the TradFi industry, which presents an opportunity of over $20 billion. The addition of iUSDe, a wrapped contract enabling transfer restrictions, is a smart move that could attract fixed-income portfolios seeking higher yields amid declining rates on government bonds.
The fact that Ethena Labs has secured backing from reputable web3 investors such as Binance Labs, Wintermute, Dragonfly, and OKX ventures, among others, speaks volumes about the project’s potential. I am particularly excited about the company’s initiative to onboard nearly 1 billion users to sUSDe via a dedicated Telegram mini app and connecting payments directly to Apple Pay.
Of course, as with any investment, there is always a degree of risk involved. But with Ethena’s solid foundation, ambitious goals, and the backing of reputable investors, I am optimistic about its future prospects. In fact, I’m so confident in Ethena that I’ve even started telling my friends to “Ethena up” their portfolios!
In a lighter note, let me leave you with this joke: Why did the Ethena token go to school? To learn how to grow up fast and reach its full potential!
The rapidly expanding DeFi platform, Ethena (ENA), which operates on Ethereum to foster the creation of a synthetic dollar, has unveiled an ambitious plan for 2025. Last year, Ethena’s synthetic dollar asset, USDe, climbed up the crypto ladder to become the third largest USD asset in the industry, boasting a total worth of around $6 billion.
Notably, the Ethena protocol swiftly attained a revenue of $100 million, trailing only behind Solana (SOL at $216.9 with a 24h volatility of 4.8% and a market cap of $104.73 billion). This was largely due to the success of the meme coin’s Launchpad pump.fun. By December 2024, Ethena had surpassed an annualized revenue run-rate of $1.2 billion.
Due to its growth, the ENA token now stands as a lively mid-sized cryptocurrency, boasting an estimated market capitalization of approximately $3.6 billion and an average daily trading volume of around $606 million. Over the past four months, the price of ENA has skyrocketed more than 500%, reaching around $1.22 on January 3, during the mid-afternoon in New York.
What to Expect from Ethena Project in 2025
In their comprehensive roadmap for 2025, Ethena Protocol plans to expand its synthetic stablecoin USDe into a significant $25 billion undertaking within the upcoming months. Furthermore, Ethena Project is being utilized by numerous DeFi protocols in the sector, such as Pendle (PENDLE), contributing up to half of their earnings to USDe.
Following our success in the DeFi market and CeFi landscape, Ethena Labs is eager to broaden our services to the Traditional Finance (TradFi) sector, a potential market valued at over $20 billion. Notably, the entry of industry giants like BlackRock, Franklin Templeton, and Fidelity into the web3 domain has reshaped the current dynamics considerably in recent times.
2025 marks the anticipated debut of Ethena Labs’ innovative creation, named iUSDe. Similar in nature to sUSDe, it stands out by incorporating a smart contract wrapper for controlling transfer limitations.
Over the next few weeks, our company plans to reveal its array of Traditional Finance (TradFi) distribution partners. These include asset management firms, private credit fund providers, creators of exchange-traded products, managers of private investment trusts, and prime brokerage services.
Investors with a focus on fixed income may find the iUSDe appealing due to its projected yearly return of 20%, which is quite substantial compared to the decreasing yields on government securities.
As an analyst, I’m excited about the plans Ethena has for 2025. They aim to launch a mini app on Telegram, designed specifically for our platform, sUSDe. The goal is to bring approximately 1 billion users into our fold. What sets this apart is the direct integration with Apple Pay, allowing users to effortlessly send, spend, and save using a yield-generating digital dollar.
Ethena’s initiative has strong support from influential web3 investors such as Binance Labs, Wintermute, Dragonfly, and the venture arms of OKX, with numerous other notable investors also backing this project.
Read More
- ZK PREDICTION. ZK cryptocurrency
- ARB PREDICTION. ARB cryptocurrency
- W PREDICTION. W cryptocurrency
- XRD PREDICTION. XRD cryptocurrency
- XDC PREDICTION. XDC cryptocurrency
- DGB PREDICTION. DGB cryptocurrency
- Matter Labs Drops All ‘ZK’ Trademark Applications: Details
- FLOKI PREDICTION. FLOKI cryptocurrency
- Vishnu Manchu finally ENDS THE SILENCE over ongoing family feud between Manchu Manoj and Mohan Babu
- LDO PREDICTION. LDO cryptocurrency
2025-01-03 23:07