As a long-time Jaguar enthusiast who has witnessed numerous transformations in the automotive industry, I must admit that I was initially taken aback by the brand’s recent rebranding. The silver roaring cat logo, iconic and distinctive, was a symbol of elegance and sophistication that resonated deeply with me and fellow Jaguar fans worldwide.
Discussions about Jaguar’s latest logo are abuzz online as people voice their displeasure over the redesign. The iconic British carmaker has chosen to replace its classic silver roaring jaguar emblem with a more streamlined design. However, the rebranding effort appears to have left many perplexed rather than satisfied. Since then, there’s been much curiosity about why Jaguar chose this new logo over refining the old one.
Jaguar’s new logo upsets the fans
Jaguar is preparing for an all-electric future in the upcoming year, and to set the stage, the brand has undergone a complete transformation with a fresh new look. Prior to launching its ambitious plans, Jaguar unveiled a revamped logo on November 19th. This new logo bids farewell to the classic silver feline emblem and introduces a sleek, contemporary golden wordmark instead. The updated logo has piqued interest with its unique rounded font style, which seamlessly blends capital and lowercase letters for an aesthetically pleasing balance.
Copy nothing. #Jaguar
— Jaguar (@Jaguar) November 19, 2024
In addition to this, the company unveiled a unique advertisement with the tagline “Don’t Copy Anything.” Notably, this advertisement showcases various models wearing bright attire and originality messages frequently appear on the screen. Interestingly, despite it being an ad for a luxury car brand, no car visuals were present in the teaser.
Unfortunately, the changes brought about by the rebranding haven’t been positively received by fans, who feel strongly that the company should have modernized its classic silver emblem instead. The advertisement has been criticized on social media for being overly artistic, and for placing too much emphasis on rebranding rather than the product itself. Some also expressed concern that the logo seemed unoriginal, as it bore a striking resemblance to other brands in terms of font choice.
Check out some of the fans’ reactions here:
new jaguar logo be like
— CARLA (@carlabitcoin) November 20, 2024
Regarding taste alone, it’s catastrophic from a tactical standpoint that Jaguar’s brand marketing isn’t focusing more on selling vehicles. The sales decline is alarming – down 70% in the US over five years. This situation requires urgent action. Therefore, their primary goal for communications and marketing should be to boost car sales.
— Lulu Cheng Meservey (@lulumeservey) November 19, 2024
Gerry McGovern OBE, Jaguar’s Chief Creative Officer, discussed this transformation, stating, “We are redefining Jaguar to embody its classic charm while making it contemporary and appealing. Our goal is to create a future-focused Jaguar brand that enhances the lives of our clients and the broader Jaguar community.
Notably, the car manufacturers’ first e-vehicle is expected to hit the market in 2026.
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2024-11-20 16:40