As a gamer who has seen countless product releases and fiascos over the years, I must say that Mattel’s misstep with their Wicked dolls is quite an unusual one. While mistakes are inevitable, the gravity of this error is undeniably amusing yet concerning.
This upcoming holiday season, it’s predicted that the movie “Wicked” will be the blockbuster with the most impressive box office earnings during its opening weekend. In anticipation of its release, various companies like Mattel have launched merchandise tie-ins, and celebrities such as Kim Kardashian are hosting early screenings for their families. In “Wicked,” Ariana Grande plays Glinda and Cynthia Erivo portrays Elphaba. The film, set to hit theaters on November 22nd, features a captivating chemistry between the characters that adds a magical glow to the storyline. Behind the scenes, the actresses have developed a strong friendship so close that they even got matching tattoos to commemorate their work together on “Wicked.
Mattel introduced a line of dolls based on the characters from “Wicked”, available in stores and online. Despite being snapped up by many enthusiasts, Mattel has stopped further sales and removed them from shelves because of an error in the packaging that makes it unsuitable for children.
Why Mattel pulled their Wicked dolls off the shelves
Typographical errors occur quite frequently, and they’re usually rectified promptly by providing fresh details and making a public statement with the corrections. However, in the instance of the “Wicked” dolls, this error is a bit trickier and potentially unsettling for young children.
Turns out, I stumbled upon a typo in the URL for the dolls’ box, which led me to an unexpected adult entertainment site instead of the intended Wicked Movie site at wickedmovie.com. Luckily, a Twitter user (now X) caught this mix-up and alerted Mattel promptly about it. To my knowledge, no other product seems to have been impacted by this oversight. Interestingly, both websites experienced a surge in online visits as a consequence.
Mattel was made aware of a misprint on the packaging of the Mattel ‘Wicked’ collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page. We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the misprinted, incorrect website is not appropriate for children. Consumers who already have the product are advised to discard the product packaging or obscure the link and may contact Mattel Customer Service for further information.
It remains uncertain if the freshly boxed dolls will be out in stores by Christmas and Hanukkah this year, given their popularity as top holiday toys. On the flip side, the mislabeled versions are proving to be quite valuable for collectors, with a set selling on eBay for an impressive $4500.
It’s only natural that mistakes occur, and Mattel acknowledged their role in these errors. This admission implies potential decreases in their merchandise sales.
Wicked will premiere on November 22nd.
Read More
Sorry. No data so far.
2024-11-14 01:14