Mattel Apologizes After Wicked Ariana Grande Toy Promotes Adult Website

Mattel Apologizes After Wicked Ariana Grande Toy Promotes Adult Website

As a long-time fan of musicals and particularly fond of Wicked, I must say this unfortunate incident has left me rather bewildered. It’s not every day that you open a toy box expecting to find Glinda or Elphaba, only to stumble upon an adult film website instead!


Mattel, a renowned global toy and entertainment company, has apologized following an oversight where toy boxes for the Wicked movie were mistakenly labeled with a reference to an adult movie website. The error was brought to light by vigilant customers on social media platforms, sparking widespread attention in the news.

Mattel issues an apology for accidentally listing adult film website on Wicked toy boxes

Mattel has issued an apology for inadvertently including a link to an adult site on some toy packaging. The affected packages house dolls that pay tribute to the forthcoming movie version of “Wicked,” the well-known stage musical by Stephen Schwartz and Winnie Holzman.

Mattel acknowledged an error on the packaging of their Wicked collection dolls, mainly available in the U.S., where it mistakenly directed consumers to a different website instead of the official WickedMovie.com page. They express sincere apologies for this mistake and are swiftly addressing the issue to rectify it.

Further along, we want to inform parents that the mistakenly printed, inaccurate website isn’t suitable for kids. If you currently possess the product, please dispose of the packaging or hide the link. For additional details, feel free to reach out to Mattel Customer Service.

Significantly, the accurate link leads to the official movie site. Simultaneously, dolls modeled after the story of Wicked can be found on Mattel’s online store. The musical by Stephen Schwartz and Winnie Holzman is a creative interpretation of Gregory Maguire’s 1995 novel with the same title. Additionally, the narrative unfolds in the Land of Oz, initially introduced in L. Frank Baum and W.W. Denslow’s 1900 book, The Wonderful Wizard of Oz.

In “The Wicked” film, most of the story takes place before Dorothy Gale visits the Land of Oz. It centers around an unusual bond between two characters with distinct futures. One character transforms into Elphaba, eventually known as the Wicked Witch of the West (portrayed by Cynthia Erivo), while another becomes Glinda, the Good Witch of the North (played by Ariana Grande).

As an ardent admirer of Jon M. Chu’s cinematic prowess, especially his work on “Crazy Rich Asians”, I’m thrilled to share that he is at the helm for the upcoming movie adaptation of “Wicked”. The screenplay is a collaborative effort between Holzman and Dana Fox. This captivating tale will be unfolded over two parts. Mark your calendars, as Part 1 is set to premiere in US theaters on November 22, 2024, with Part 2 following suit on November 21, 2025. Can’t wait!

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2024-11-11 22:10