YouTube adds a new feature for the comment section – and people hate it

YouTube adds a new feature for the comment section – and people hate it

As a long-time YouTube user with countless hours spent scrolling through videos and engaging in lively comment sections, I must admit that the recent introduction of hyperlinks has left me somewhat bewildered and frustrated. Initially, I was intrigued by this experiment, viewing it as an innovative step towards enhancing the user experience. However, as these hyperlinks seem to be sprouting like dandelions in a field, my enthusiasm has waned.


In July 2023, YouTube shared a video showcasing the trial idea of hyperlinks. Initially, since it was an experiment, there wasn’t much fuss about it. However, as these hyperlinks seem to be popping up more and more in various places, people are starting to express their worries and slight irritation.

What is a hyperlink?

In simpler terms, a hyperlink is text, phrase, or an image that can be clicked on, taking the user to another webpage or location, whether it’s inside the same app or on a different one.

If you post a comment with topics that YouTube’s algorithm frequently associates with, a link will show up. This algorithm identifies certain keywords in your comment and instantly converts them into clickable links.

Clicking on the provided link takes the user directly to YouTube’s search results for the specified keywords, allowing them to continue watching the current video within the miniplayer. This feature aims to minimize the steps required to find additional information, as suggested by YouTube.

The issues with the hyperlinks

The issue is that the commenter has no influence over these hyperlinks — they cannot add or edit them.

In the YouTube video, it was mentioned that creators can disable links in their comments, yet no such setting has been found or appears to be easily accessible. It seems that either this feature is not clearly displayed, or it’s buried deep within settings – neither of which is ideal.

As a conscientious internet user, I can understand why many folks have reservations about hyperlinks resembling sketchy Chrome extensions or ads, fearing they might be led to less desirable destinations.

Unfortunately, the hyperlinks aren’t precise at all. As of now, they seem to show up mainly on mobile devices, and more often than not, they appear randomly without any discernible pattern. It seems like words or phrases are chosen at random and lead users to unrelated search results.

It’s quite apparent that the hyperlinks are currently undergoing testing, however, the response from YouTube users has been predominantly negative. This is because people feel that YouTube disregards their feedback, instead making changes and additions to the page that aren’t requested or necessary.

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2024-11-04 19:39