Barbie introduces the Barbie Diwali doll collaboration

Barbie introduces the Barbie Diwali doll collaboration

As a child of Indian origin growing up in America, I always yearned for dolls that looked like me and reflected my culture. The Barbie Diwali doll collaboration with Anita Dongre is not just a toy, but a symbol of progress and inclusivity in the toy industry. It’s like a dream come true, and it feels like a small victory for every little girl who has ever felt underrepresented or overlooked.


In a continued effort to broaden its horizons, Barbie has made history by partnering with designer Anita Dongre for the first-ever Diwali doll collaboration. Anita Dongre, a well-respected Indian fashion designer, started her career in the world of fashion design back in 1995 with the House of Anita Dongre.

According to the official press release, Anita Dongre stated,

“In celebration of Diwali, Barbie and I are both encouraging fans around the world to celebrate the beautiful heritage of Indian fashion and culture. My brand has always been driven by a mission to empower through fashion, and as the ultimate symbol of women empowerment, partnering with Barbie to create the Barbie Diwali doll couldn’t be a more perfect alignment of our values.”

Anita Dongre

The doll symbolizes the commemoration of Indian culture through its depiction of Diwali, a widely recognized event often called the Festival of Lights. Falling typically in October or November, Diwali carries great importance and festivities associated with understanding the essence of the occasion. Known chiefly for marking the triumph of light over darkness, Diwali is indeed a significant celebration.

According to the official press release, the Country Manager, Mattel India, stated,

“We are dedicated to reflecting the stories young girls see in the world around them through Barbie, and we couldn’t be more honored to partner with renowned Indian couturier Anita Dongre to create a doll that furthers this mission. Through the Barbie Diwali doll, Barbie is thrilled to showcase India’s vibrant cultural heritage on a global stage while continuing to celebrate the power and beauty of diversity.”

Lalit Agarwal

Mattel aims to foster connections across diverse communities, and the Barbie Diwali doll is another manifestation of this goal. This doll serves as an ideal illustration of celebrating Diwali and could spark engaging discussions for children who might be curious about the holiday but lack familiarity with it.

Portrayals across a range of mediums, such as figurines, TV series, films, and literature, can make children feel recognized and valued within society as they navigate their identity and strive for their future aspirations. Mattel understands this significance and reflects it through their diverse line of dolls.

As a gaming enthusiast, I just wanted to let you know that you can grab the enchanting Barbie Diwali doll right now! You can find it on Mattel’s official site or at major retailers nationwide. Keep in mind that prices might differ from one store to another. Enjoy your shopping spree!

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2024-10-08 00:14