Halloween is saved! Enter M&M’s rescue squad

Halloween is saved! Enter M&M's rescue squad

As a seasoned gamer and Halloween enthusiast who has spent countless Halloweens navigating through virtual worlds filled with candy-stealing ghosts and tricky traps, I can wholeheartedly say that M&M’s latest initiative is nothing short of genius. The M&M’s Halloween Rescue BOOths are like a lifeline for us candy-loving adults who have spent our youth handing out treats to excited trick-or-treaters, only to find ourselves running low on supplies as the night wears on.


Instead of asking “Trick or Treat?”, M&M’s focuses on the enjoyable part – the treats! While some people enjoy Halloween by watching frightening films or going house to house in costumes for sweets, it seems everyone is indulging in candy. To ensure that people don’t run out of their favorite snacks during this season, M&M’s presents their Halloween Rescue BOOths!

On Halloween night in 2023, Philadelphia, Pennsylvania, and Westfield, New Jersey, saw the highest number of calls to the Rescue Squad. In an effort to ensure these cities are fully stocked with their preferred candies for this year’s trick-or-treaters, M&M’s has planned special Halloween Rescue BOOths. These are temporary candy stations that will distribute sweets to trick-or-treaters from 5:00 PM to 7:00 PM on Halloween night.

On Halloween night, it’s always better to have an abundant supply of candy for trick-or-treaters since homeowners often find themselves giving some away and secretly enjoying a few pieces throughout the day or evening. No child should be let down by reaching a house with no treats left, as it takes away from the joy that Halloween brings each year. The M&M’s Halloween Rescue Squad ensures that children continue to wear their happy smiles upon visiting each home, contributing significantly to the holiday spirit.

As per the official announcement, the Head of Halloween Operations and President of Sales at Mars Wrigley North America made a statement.

“As an authority on Halloween, Mars continuously listens to our consumers and we’re excited to inspire moments of everyday happiness all season long, and on Halloween night, with M&M’S Halloween Rescue Squad. Whether you’re treating yourself with our M&M&’S Milk Chocolate Pumpkin Pie or looking to impress trick-or-treaters with Mars Wrigley variety bags – Mars will make sure you and your candy bowl, are covered this Halloween.”

Tim LeBel

However, the thrill isn’t limited only to Pennsylvania and New Jersey. On Thursday, October 31st, at 5:00 PM ET, consumers nationwide can request M&M’s Halloween Rescue Squad to deliver free Mars candies to participating locations within an hour, as long as supplies last, in partnership with Gopuff, by visiting the M&M’s website online.

No matter if kids are out Trick-or-Treating, attending Halloween parties, or spending the evening at home watching movies like Halloweentown or Hocus Pocus, or horror films such as Friday The 13th, M&M’s Rescue Squad offers an excellent opportunity to increase the likelihood that many children end their Halloween night with some of their favorite Mars candies.

As you head out to purchase Halloween sweets this coming season, don’t forget to grab some M&M’s and delightful Mars confectionery items for your trick-or-treaters. These treats have earned their popularity as a beloved classic among fans.

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2024-10-03 04:14