Brazil’s Crypto Bank Nubank Suspends Trading of Nucoin amid Market Downturn

As a seasoned financial analyst with over two decades of experience navigating global markets, I must admit that I find the suspension of Nucoin by Nubank both intriguing and somewhat predictable. The volatile nature of cryptocurrencies is no secret to those who have witnessed their meteoric rise and subsequent falls.


Unexpectedly, Nubank, a major digital bank from Brazil with influential backers like Berkshire Hathaway, has temporarily halted the use of its native cryptocurrency, Nucoin. Launched in March 2023, the intention was for this token to transform Nubank’s digital environment.

Based on a news report quoting emails to customers, the company’s choice to discontinue the service is reportedly due to the prolonged crypto market downturn that occurred since March 2024, during which both Bitcoin and Ethereum experienced significant declines from their previous highs.

The Fall of Nucoin

Initially, Nucoin was introduced with lofty goals. Its digital assets were conceived as a component of an expansive loyalty scheme aiming to assimilate blockchain technology within the bank’s operations.

70 million customers received a token, co-created by Nubank and Polygon Labs, through an airdrop in 2022. This partnership with the cryptocurrency company allowed Nubank to launch the token on Polygon, a scalable solution designed for Ethereum’s layer-2 network.

When Nucoin was introduced towards the end of 2023, Fernando Czapski, the general manager, underscored that the token signified another affirmation of Nubank’s firm conviction in the potential of blockchain technology. However, within a little over a year, the unpredictability of market conditions has prompted Nubank to revise their strategies.

As a crypto investor, I was informed by the platform that my ability to trade Nucoins was temporarily halted to ensure user safety and shield us from potential market volatility caused by the announcement of Nucoin’s discontinuation. The company has granted us until September 25 to wind down all token transactions, effectively ceasing buying and selling activities within this period.

As a researcher, I would express it as follows: “For your safety and that of all participants, we’ve decided to temporarily halt your Nucoin trades due to the unpredictability in market value that might arise from this update.

Conversion Options for Users

As an analyst, I’m sharing the exciting news that Nubank is extending a special opportunity to Nucoin holders who maintain a minimum balance of R$100. This offer allows them to swap their Nucoins into either Bitcoin (BTC) or the USDC stablecoin. This conversion option serves as a more reliable and recognizable choice for those aiming to secure the worth of their assets during this market slump. The conversion window starts from September 10, giving users a generous 90-day period to complete the process, with the final deadline being December 9.

For those who choose not to convert, their Nucoins won’t disappear; instead, they will be limited to using them as a means of redeeming various perks within the Nubank platform. These advantages could range from discounts on Nubank’s shopping site to access to special brand experiences.

Nubank Rolls Out New Crypto Campaign

To facilitate a smooth shift, Nubank has initiated a rewarding competition exclusively for its 16 million Nucoin users. This event will offer monthly rewards, with 30 winners receiving R$1,000 each, a larger monthly prize worth R$100,000, and a final grand prize of an impressive R$1 million to be distributed at the conclusion of the contest.

Although the trading of Nucoin has ended, Nubank intends to sustain user trust and involvement by providing alternative digital currencies such as Bitcoin and USDC, along with a promotional campaign. As Nubank moves towards exploring fresh possibilities in the realm of blockchain technology, this strategy is expected to keep users engaged.

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2024-09-11 11:38