Spanish Banking Giant BBVA Expands Crypto Service with USDC Stablecoin

As a seasoned financial analyst with over two decades of experience in traditional markets, I must admit that the evolution of BBVA into a digital asset powerhouse is both fascinating and impressive. Having started my career when the term ‘crypto’ was still synonymous with a type of salt, it’s incredible to witness such a prominent institution embracing this new frontier.


Today, BBVA, a prominent Spanish bank, unveiled plans to broaden its cryptocurrency offerings in Switzerland by incorporating Circle’s USDC stablecoin as an option for institutional investors.

The company that made its crypto market debut in 2021 announced that USDC will now be included in its current lineup of tradable assets. This includes Bitcoin and Ethereum, which it quickly added due to increasing demand following their initial introduction.

Expanding Crypto Access for Institutional Clients

As of the announcement made on September 9th, I am now empowered to handle my USDC transactions seamlessly within the same platform I utilize for conventional investments. This includes institutional clients based in Switzerland, as well as other distinguished clients who make use of our NewGen account.

As a forward-thinking crypto investor, I’m thrilled about the latest development that marks BBVA’s third significant leap into the digital asset sphere. Now, I can seamlessly exchange, safeguard, or convert USDC into various currencies like euros, dollars, and more, all in close to real-time. This quick, efficient service is a game-changer for my investment strategies!

In December 2023, the bank will have partnered with Metaco, a blockchain infrastructure supplier, to utilize their Harmonize platform for securely holding and managing users’ assets. This partnership is expected to pave the way for the expansion of the bank’s crypto services, catering to the rising demands of institutional clients in the future.

Through Harmonize’s role as a custody partner, the company has made it simpler for diverse investors like corporate entities, fund managers, private bank clients, and large corporations to engage with the USDC stablecoin, thereby streamlining their entry into cryptocurrency markets and trading activities.

BBVA has announced plans to integrate USDC stablecoin, allowing their customers to expedite trading activities by facilitating more efficient value transfers using blockchain technology. Furthermore, BBVA’s secure vault system guarantees maximum safety for clients’ stablecoins, thereby increasing trust in the bank’s cryptocurrency services.

Opening the Door to New Opportunities

Via this new service, the bank’s clients can now delve into the world of cryptocurrencies, buying assets they typically wouldn’t find on conventional financial systems.

Philippe Meyer, the leader of blockchain solutions at our bank, expressed that we aim to provide our personal clients with a straightforward method to invest in tokenized goods they are keen on but usually cannot access through conventional financial systems,” is one way to paraphrase the original statement.

The bank believes that USDC’s stability, being pegged to the US dollar, provides an attractive alternative for clients looking to mitigate the volatility commonly associated with cryptocurrencies like Bitcoin and Ethereum.

The Spanish firm additionally disclosed that it has expanded USDC offerings to its Turkish clientele via Garanti BBVA Digital Assets. Besides USDC, customers in Turkey now have the opportunity to trade Bitcoin, Ether, and AVAX, as well as hold Chiliz assets within the bank’s digital asset trading platform for custody purposes.

As I expand our cryptocurrency offerings across various geographical areas, my goal is to cement our presence in the burgeoning digital asset market. Simultaneously, this move aims to empower both institutional and individual clients with a more varied and secure platform for crypto trading.

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2024-09-09 17:36