As a seasoned gamer with a heart for movies, I can’t help but marvel at the ingenious ways modern marketing has invaded our daily lives – and I mean that in the best possible way! The recent findings about TikTok‘s influence on movie-going habits have me both amused and intrigued.
Instead of just establishing relationships, social media platforms like TikTok also serve as effective tools for learning about newly released films. It’s no wonder marketers find success in reaching their audience through this popular video-sharing app. Intriguingly, a recent study indicates that many users have been drawn to movie theaters, thanks to TikTok recommendations
When using your TikTok account, it’s common to see short trailers for upcoming movies on your phone screen. A recent study by The Hollywood Reporter found that 44% of users are more likely to go to the movie theater than non-users. Furthermore, 33% of users acknowledge the app for suggesting they go to the movie theater. Additionally, 47% of users learn about new movies through TikTok, leading to 42% of users looking up showtimes and 36% purchasing tickets. These numbers aren’t surprising as movies and TV are the fourth viewed category on the app. That means approximately 170 million users have been visiting their local theater
The survey found out an intriguing fact about how users get linked to fresh films – it turns out that ads are tied to popular content. If viewers interact with content or challenges related to a particular movie, they might see the movie’s ad on their timeline. Clever marketing tactics such as this can boost the chances of a user visiting the cinema by 1.5 times. Rose Phillips, Senior Vice President of Digital Marketing at Sony Pictures, acknowledges that TikTok is significant in the studio’s promotional strategy
“We’re considering a significant aspect of the whole, and this consideration is distinct from what other social platforms might focus on.”
What are examples of movies greatly influenced by TikTok marketing?
It’s clear that one film that benefited significantly from TikTok marketing was “Twisters.” This summer blockbuster created quite a stir at the box office, raking in an impressive $80.5 million during its domestic opening weekend. Much of this success can be attributed to Universal Studios leveraging TikTok to create an official channel for the movie, which now boasts over 270,000 followers. Initially, the channel showcased the trailer and subsequently produced more content featuring the cast members
3D Twister movies have become popular on TikTok, with users sharing a variety of content. Some clips show people comparing their appearances before and after seeing the movie in 4DX. Additionally, there are videos of individuals stating they went to see the film “for the plot” followed by close-ups of Glen Powell. Moreover, amusing content has emerged such as the Twisters cast dancing to Charli XCX’s “Apple,” along with other behind-the-scenes glimpses
Katie Hawkins, the VP of digital marketing at Universal Pictures, shared her own viewpoint on what keeps viewers engaged. “I believe fans are drawn in when they sense authenticity and feel it’s relatable to them,” she said. “This tendency consistently leads to engagement for us, encouraging people to go watch a movie in a theater.”
“The success of ‘Bad Boys: Ride or Die’ was boosted by strategic TikTok marketing efforts. They partnered with influential TikTok creators like Khaby Lame, who boasts an impressive 163 million followers, and involved him in collaborations with stars Will Smith and Martin Lawrence, even featuring him in scenes from the Sony Pictures movie. Additionally, the studio enlisted TikTok creators to share the film’s trailer, snap photos with the lead actors, and generate a day’s worth of tailored content to engage audiences. These marketing tactics likely contributed to the action-comedy film earning $56.5 million at the box office.”
Using platforms such as TikTok for social media marketing is a proven method to inspire greater numbers of individuals to enjoy a lively movie evening together
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2024-09-04 15:47