HashKey Capital Invests in Pluto Studio, Publisher behind Catizen.AI, to Boost GameFi and Digital Entertainment

As a seasoned crypto investor and avid follower of the blockchain gaming industry, I have witnessed the meteoric rise of GameFi over the past few years. With the latest strategic investment by HashKey Capital in Pluto Studio’s Catizen.AI, I am more convinced than ever that this sector is on the cusp of something truly transformative.


HashKey Capital, a prominent player in the cryptocurrency services sector, has announced a strategic investment in Pluto Studio, the acclaimed GameFi publishing platform known for its pioneering project, Catizen.AI. According to the press statement, this investment is designed to foster the advancement of next-generation GameFi and contribute to the development of the global digital entertainment infrastructure.

The gaming sector based on blockchain technology experienced significant growth in the year 2024. According to Fortune Business Insights’ predictions, the GameFi industry is expected to reach an astounding value of over $614.91 billion by the year 2030. As reported by CoinMarketCap, the current market evaluation for this sector stands at approximately $21.3 billion.

HashKey Capital intends to focus a significant portion of its investments on the expansion of Pluto Studio’s mini-games within the TON ecosystem. Additionally, a substantial amount of the funds will be dedicated towards collaborating on the development of the ecosystem and fostering new projects.

About Pluto Studio’s Catizen.AI

Pluto Studio’s inaugural offering, Catizen, has received acclaim from notable figures within the TON community. This project is a bot for Telegram with an integrated In-App Purchase (IAP) and In-App Billing (IAB) system. Since its launch, this business model has managed to convert approximately 7% of users from the traditional Web 2.0 platform to the next generation Web 3.0.

As a data analyst, I’ve noticed some noteworthy statistics regarding our gaming bot. We have approximately 500,000 paying users, and their Average Revenue Per User (ARPU) amounts to $30.2. This figure significantly surpasses the industry average of $0.2. The presence of such a high-value user base distinguishes Catizen from other mini-apps within the TON ecosystem.

As someone with a deep interest in the gaming industry and a background in technology investment, I find it intriguing to learn that Pluto Studio is expanding its game library by introducing 18 new titles. This move is expected to significantly broaden Catizen’s user base, making the platform more diverse and engaging for players. Ben El-Baz, who leads HashKey Global, a prominent player in the digital asset investment space, shares this excitement with me. With his extensive experience in managing investments and identifying growth opportunities, he recognizes the potential of these new games to attract a wider audience and boost Catizen’s success.

As a passionate investor in the burgeoning GameFi sector, I’m thrilled about Catizen’s groundbreaking role in shaping the future of next-generation gaming finance in 2024. I look forward to being part of this innovative journey within the TON ecosystem and contributing to the global digital entertainment industry’s advancement.

As a researcher, I can share that El-Baz expressed his company’s intention to delve into the development of a groundbreaking approach. This novel methodology will merge the realms of digital finance and digital entertainment, creating an innovative synergy between the two.

HashKey and TON’s Partnership

HashKey Group has once again demonstrated its dedication to the TON blockchain community by making this investment. Previously, in April, HashKey Group collaborated with the TON Foundation, agreeing to utilize their resources for managing the treasury in the Asia-Pacific market. Additionally, plans were set in motion to explore potential investment opportunities within the TON ecosystem.

Simultaneously, HashKey Group plans to introduce its native ERC-20 token, named HSK, during the third quarter of this year. The token will comprise a total issuance of one billion units. Of this amount, approximately two-thirds (65%) are earmarked for fostering growth within the ecosystem.

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2024-07-18 15:08