Bitwise Prepares for Ethereum ETFs with Mintable NFT Commercial

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As a researcher with a background in fintech and digital assets, I find Bitwise’s latest innovation to be an exciting development in the NFT space. The company’s decision to mint its TV ad as an NFT on the Ethereum network is a bold move that showcases the potential of blockchain technology to disrupt traditional industries, such as advertising and media.

On June 20th, Bitwise unveiled its inaugural advertisement for its newest investment products, which are presently under review by the US Securities and Exchange Commission (SEC). The company disclosed that these ads could be created as unique digital tokens, referred to as non-fungible tokens (NFTs), on the Ethereum blockchain.

TV Ad Minted as NFT

As a researcher studying the latest trends in advertising and technology, I’ve come across an intriguing promotion. Titled “Be a Part of Crypto History: Witness the First National TV Spot Transformed into an NFT,” this campaign showcases a 39-second video clip to illustrate the continuous operation of blockchain technology. In contrast, the conventional financial system shuts down by 4 pm.

As a crypto investor, I watched intently as the scene unfolded between two figures on the video: an older gentleman symbolizing traditional finance and a younger man representing Ethereum. The elder investor boasted about his day of managing vast sums of money worldwide, expressing his desire to rest. In contrast, the young Ethereum advocate, dressed in tech-savvy attire, explained that he couldn’t afford the luxury of sleep. He went on, “Stablecoins, NFTs, and loans – my community relies on me around the clock.” However, he emphasized the importance of rest for everyone, acknowledging that we’re all unique individuals.

Minting on the Zora Network

Expert: Bitwise announced that the video can be turned into an NFT on the Zora Network, a Ethereum scalability solution established on the Optimistic Rollup (OP-Stack) to facilitate media adoption on-chain. The network caters to the thriving NFT community. To date, approximately 1,198 units of the Bitwise commercial have been minted as NFTs by around 530 distinct minters.

Fifty percent of the earnings generated from the sale of NFTs, as stated by Bitwise, will be given to Protocol Guild, a financing initiative created by Ethereum’s core team members. The remaining fifty percent is earmarked for compensating Jamie Kaler and Michael Tacconi, the actors featured in the commercial. Up until now, both parties have received a total of $1,865, or 0.53 Ether, from the NFT mints.

Bitwise’s Track Record in Innovative Advertising

Bitwise once again takes the lead among asset issuers by unveiling advertisements for a new product prior to its official launch.

In December 2023, the company unveiled the initial Bitcoin ETF advertisement – a groundbreaking first – to herald the upcoming rollout of their product line. The captivating commercial, starring the renowned Hollywood actor Jonathan Goldsmith, who is famously recognized as “The Most Interesting Man in the World,” gained widespread popularity upon its broadcast on television, social media, and digital outlets.

As an analyst, I can share that the commercial was broadcasted not only on this platform but also graced the airwaves of reputable business news outlets such as CNBC, Bloomberg, and Fox Business Network. Approximately one month following the commercial’s debut, the Securities and Exchange Commission (SEC) made an announcement approving the listing of 11 Bitcoin spot ETFs for trading, effective January 10, 2024.

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2024-06-21 12:37