MicroStrategy Acquires 11,931 BTC for $786M in Latest Bitcoin Purchase Spree

As a researcher with a background in finance and a keen interest in technology and innovation, I find MicroStrategy’s bold Bitcoin strategy under the leadership of Michael Saylor to be an intriguing development. The company’s commitment to Bitcoin as a reserve asset is not only significant for MicroStrategy itself but also for the broader financial landscape.


In a noteworthy development, MicroStrategy, a Nasdaq-listed software company and the largest corporate Bitcoin (BTC) holder, announced its purchase of an extra 11,931 Bitcoins for approximately $786 million, as stated in a press release on June 20, 2024.

As a researcher, I’d rephrase it as follows:

The company secured $800 million from institutional investors through the sale of a convertible note, which was initially intended to be a $500 million raising, but was subsequently increased to $700 million before the final closing. This financing approach echoes their March strategy when they acquired 9,245 Bitcoins for approximately $623 million following another debt issuance.

MicroStrategy’s Bold Bitcoin Strategy

Michael Saylor and MicroStrategy have been pioneers in the use of Bitcoin as a reserve asset since 2020. This innovative move is intended to inspire other corporate treasuries to adopt similar practices. Many companies have integrated Bitcoin into their financial statements, but MicroStrategy’s substantial holdings and strategy set it apart from others.

One prominent American company following MicroStrategy’s lead is Semler Scientific (SMLR). In the last three weeks, Semler has taken several steps similar to MicroStrategy’s approach. First, it added a substantial amount of Bitcoin to its treasury reserves. Additionally, Semler has been actively seeking ways to acquire more Bitcoin through capital markets, despite the current market value suggesting it may hold less than what it intends to buy.

As an analyst, I’ve observed a significant difference in stock performance between MicroStrategy and Semler regarding their Bitcoin investments. MicroStrategy’s shares have experienced a remarkable growth of around tenfold since the company initiated its Bitcoin purchases four years ago. Conversely, Semler’s stocks have seen a rise of over 60% following the announcement of their Bitcoin acquisitions in late May.

Market Reactions and Analyst Insights

Last week, brokerage firm Bernstein began covering MicroStrategy with a favorable “outperform” recommendation and established a target price of $2,890 for the company’s stock. At present, MicroStrategy shares are experiencing a 2% increase in presession trading and are priced at $1,507.

MicroStrategy’s bold move to amass large amounts of Bitcoin goes beyond affecting just their own organization. It has ignited debates about the potential benefits and drawbacks of using cryptocurrency as a corporate reserve asset. Financial analysts are closely observing this trend, pondering its broader implications for the financial industry as well as other companies’ cryptocurrency investment strategies.

As an analyst, I would interpret MicroStrategy’s latest Bitcoin purchase as a clear demonstration of the company’s unyielding belief in Bitcoin’s potential as a significant asset. This bold move, accompanied by substantial investments, underscores growing confidence in Bitcoin’s long-term value and stability. By setting this precedent, MicroStrategy paves the way for other corporations to seriously consider similar approaches when formulating their financial strategies.

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2024-06-20 19:27